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More than anything the identity has to be effective. It is essentially the face of the company, which at a mere glance people will subliminally draw conclusions. Large London advertising agencies, for instance, can charge hundreds of pounds per hour producing a perfectly targeted image or shape to convey your company ethos and character, whilst maintaining the legibility to a large audience.
Blue Park Media aims to deliver the principles of this methodology at a reduced cost. Small companies or individuals may not have either the time or the money to invest, so effective time management and production techniques with regard to the design process results in a functional and appealing solution that fits within a realistic budget and time frame.
An example of this type of work can be seen in the gallery section of this site. Pharmill Technology Ltd is a company introducing a new concept in 'Pharmaceutical Micronising' and they came to Blue Park Media looking for a fresh and innovative logo. The final chosen design combines both a visual impact that transfers itself to many media, together with (to those in the know) a reflection of the physical process involved in 'mircronising'.
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