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longside the Internet there are other avenues where e-marketing can assist your conventional strategies. With a business card cdrom for instance, you can hand a |
potential customer a business card sized CD with extensive information about your products, services and business. Impressive when making initial contact with a client or customer. As well as the standard name, address, email, telephone and fax details on the face, when placed into a computer there is a self initializing, usually anything up to a 30mb in size limit, interactive presentation. If for example you are currently producing large scale runs of catalogues, all this could be placed on a cdrom for a fraction of the printing costs.
A similar but specifically tailored presentation could also be produced to revamp a PowerPoint style document into a truly interactive media show reel. These can be used as visual aids in sales meetings to convey complicated subject matter, right through to a stand alone projection at an exhibition or trade show.
Another burgeoning area is in the development of 'Rich Content' E-Mails and mail shots keeping potential and existing clients up to speed with your product or service ranges.
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