Initially these may be perceived as 'spam' or 'junk' mail, but carefully and legitimately targeted at interested parties these devices can aid in consumer loyalty and generate business interest.

In conjuction with the usual notion of a 'Latest News' section on a website, online mailable newsletters are also an option to let clients or similar interest groups keep in touch with the latest movements and breakthroughs in your organisation. The primary, and most legitimate, method of obtaining interested parties email addresses is to simple put a subscription button/tick box in the contacts section of the website.

For further information on the subject of online marketing below are a few links to some of the many informative sites :