Content. Quality and quantity of website content is obviously a good thing. Regularly updated content, articles, latest news sections or a high number of individual pages up to date makes a website a resource. The internet could or should be now based on the word 'resource' as the main search engine algorithms for ranking pages are trying more and more towards being able to give better emphasis to trust. By the inherent nature of the Internet, it is impossible to completely eradicate spam. Also it is impossible to eradicate the exploitation of search engines due to the various vulnerabilities that search engines have to admit when compiling the list of results, although things are improving. A good indication of this is that back in March 2005 Google registered the name 'TrustRank'. This is basically the PageRank algorithm incorporated into a new TrustRank algorithm, which takes into consideration how trustworthy the websites linking to you and you linking to them are. Though a website would never actually be penalized for having a 'bad' website linking to it there would be no relative gain either, whereas a website linking to a 'bad' site would possibly reap the loss in trust. «« Prev Page   Next Page »»