The basic way to find link partners is to scour the Internet and find websites that would be of value or interest to the subject matter. For example if a company is selling bolts, distributors of spanners with websites containing links pages can be emailed and asked for a reciprocal link. Usually, in this example, the emphasis would be on the bolts website to link to the spanners website first before making a reciprocal request, also making links two or three clicks from the homepage for the search engine spiders to find backlinks. Summary Points. Carefully worded metadata Unique metadata for each page Mirror Flash websites with a html version Index the whole website with a sitemap Regularly updated quality content Making the website a resource Integrity of content Procuring backlinks from quality sites «« Prev Page