Others even check each submission by hand, weighing up the authenticity of the content, refusing site titles like "Bob's Website - The Best Builder in Birmingham"; on grounds that how can they tell if 'Bob' is the best builder in Birmingham. So quality promotion involves a defined quantity of effort and a targeted budget. 'Meta Names' are also of key importance in the promotion of a website and this is where you will have the unique knowledge to get this right as it is a tried and tested way to increase the hit rate of a site. They are a way of routing more accurately people from search engines onto your site. For example, in the past if you typed a word or phrase into a search engine it would search through all its indexed sites content and return a list. This often results in abstract and obscure results. This is because the engine has searched through all the text contained within the sites for relevant matches. Meta names enable you to weight the words that you want to show of greater relevance and importance to the search engine first, before everything else. These are known as keywords. They don't even have to be words that are visible on your site as they are contained separately. «« Prev Page   Next Page »»